Evaluation Round 2

The media product I have made successfully conforms to the main conventions of radio show production. The jingle I have made follows the conventions in that it is catchy and gives the audience information on the show and the radio station. It is kept short to entice the audience so that they keep on listening to the show. The jingle has been produced using sequences that are often associated with dance music, this is done so that the jingle relates directly to the content of the radio show. During the time that the host and guest is speaking there is a background track, this has been looped so it is playing continuously during the time that there is dialogue. This makes the overall sound a lot fuller and keeps the audience interested. The host of my show has the alias 'Wagwan', he is a DJ so this will attract audiences furthermore due to his fame. The guest on the show is a DJ who is renowned in the breakbeat music industry and he is introducing his new song on the show. This adds more value to the show and makes it a lot more appealing to the target audience. The structure of the show conforms with the conventions of a radio show because a jingle that includes information on the show introduces the show and it then cuts to the host introducing his show. The jingle has been mixed with the backing track so that the continuity of the show is maintained and there are no gaps between the jingle and the main content of the show. Between the time that the guest introduces his new song and the actuall beginning of the show a jingle is played, this is done to remnd the audience of the name of the show and radiostation furthermore. The way in which the host introduces the show, the content and the structure all challenge the general conventions of a conventional radio show.

The media product I have made represents particular social groups in many different ways. The host is one feature that represents the dance music social group, particularly those who are interested in breakbeat music. This is because the host is a famous DJ from within the breakbeat scene and this would relate to the target audience directly. The content of the show also represents particular social groups, the music is from the breakbeat genre and the target audience are listener's of dance music. The guest on the show is also a famous DJ and this would relate to the target audience furthermore as they would be inclined to listen due to his fame. The song that the guest introduces would also relate the show to the audience furthermore due to the song being from the dance music genre and the audience are people who would have an interest in the dance music genre.

A media station like the BBC would distribute my media product because it would want to widen the audience of their radio stations furthermore. Already at the moment the BBC runs DJ shows with famous DJs hosting the shows, these shows are broadcast after 12am because this is when people who are fans of dance music are most likely to be listening. Smaller stations that are fully dedicated to the dance music genre would play the show I have created at any time because their audience is interested in dance music and they would be willing to listen to the show at any time.

The audience of my media product is anyone who is interested in dance music and particularly the breakbeat genre. This would be primarily young people as there are not as many old people that listen to this type of music and have the same interests as young people. In saying this I'm not ruling out the fact that older generations will be interested and will listen to this type of music. The younger audience would be attracted to this show due to many factors, which include the fame of the DJ host, the fame of the guest and the content of the show, being the new track being introduced by the guest. This show would not appeal to anyone who would normally listen to BBC Radio 2 or Radio 4 due to the type of content and the way that it has been produced.

To attract the audience of my show I have produced the jingle so that it is catchy and relates to the show and radio station automatically. This means that when someone of the target audience tunes into the show they are automatically reminded of the name of the show and station and they immediately know the type of content that will be present in the show. The host and guest would be attractive to the audience due to their fame and their position within the music industry. The language that is used by the host and guest uses a much more slang and is urban, this would relate to the audience and would attract them furthermore.

From the process of constructing this product I have learnt many knew things that are need to make my audio project. For production I used Logic Pro which was a very new program to me and required me to learn how to use it professionally to produce the archive sound clip and jingle music. This program allowed me to use pretty much any instrument and to add many different effects. The next piece of software I used was Ableton Pro 7. I had previous knowledge using this program and I used it to layer clips made in Logic Pro to structure the archive sound clip and for additional effects on the jingle. To record the voices for the show I used the school's broadcast system. This system has high quality microphones and other broadcasting software which allowed me to record professionally and in high quality. Finally I used Garageband for post-production purposes, this allowed me to layer each clip together so the jingle, background clip and archive sound clip are all mixed together and are at the same tempo to maintain community.

Evaluation

Finished Project

How I'm Going To Do It

To create my radio show I will use a combination of Garageband, Logic Pro and Ableton Live 7. Logic Pro is a music production programme that will allow me to create a high quality jingle and backing music using a variety of different instruments and effect. This will also allow me to create an archive sound clip from scratch.



Ableton Live 7 is a software based music sequencer that is used for composing and arranging, as well as precision mixing for DJ purposes. This piece of software will be used to put the instrumental loops created in Logic Pro together to create a more structured song, I will also use a midi controller to record effects throughout the song which will be used in different variations as the jingle and the archive sound clip.

This screenshot shows the basic layout of Ableton, the audio track shows where I will put the loops made from Logic Pro into Ableton and adjust them so they are in time with each other and are of a high quality. The bottom part of the screen shows the 'Operator' synthesiser which will be used to create lead and bass synth lines to add a melody to the song that will be used as an archive sound clip.


Garageband is another music production programme that comes with a large library of copyright-free music loops, this is a more basic programme that allows users to instantly create music and edit clips in numerous ways.

I will be using Garageband as a post-production to edit and mix the sound clips of audio appropriately so they fit correctly and so continuity is present where needed. After doing so the levels of each track will be altered to optimise the overall sound of the show.

To record the voices of the host and his guest I will be using the broadcasting computer and microphones that are currently used for the School Radio. The Synergy Broadcast Software will be used to record the voices of both the host and the guest and I will also alter the amplification of the clips so that they are not too distorted or too quiet. At the start of my radio a jingle will be played and the host will then introduce the radio show and will introduce the guest. The guest, who is a breakbeat DJ, will introduce his new song and the song will start playing. The song will start so that it is in time with the backing music that is present during the time in which the host and guest are talking. As the song starts to play a jingle will play. The jingles will be played at the start and after the introduction from the host to remind the audience of the name of the particular show they are listening to.

Target Audience

The target audience for my audio project are young people who are interest in dance music, especially music from the 'breakbeat' genre. The show will have content on new artists, upcoming shows and news from within the breakbeat genre thus appealing to people who are interested in that type of music. The overall production of the show will have a sophisticated sound, with the show starting with a jingle, the show being introduced by the host and then a guest introducing their track. This will appeal to people interested in dance music because the jingle will have the same characteristics of a dance music song, the guest will be someone influential from the breakbeat scene and the song being played will be of the breakbeat genre.

Similar Media Texts

TEXT 1 - RADIO 1 DANCE WEEKLY PODCAST

This radio show starts with a jingle which is comprised of the words "Radio 1 Dance Podcast" being repeated with various Sound FX in the background. These sound FX have been used because they are sounds that are often associated with the Dance music genre. The dialogue and sounds instantly tell the listener that the show is associated with the dance genre and also what it is called. After the jingle there is a loop of a dance song that is faded in, and the DJ, Pete Tong, introduces himself and tells the audience what is going to be in the show. Whilst he is speaking the loop is constantly played in the background to further convey the particular genre of the radio show. Between each section of the radio show a jingle is played, this is done so that the audience is constantly reminded what radio station they are listening to and it also informs listeners that have just tuned in to know what show and radio station they are listening to. As the host interviews other artists, their music is played in the background to add further recognition of who the artist is and to also give the audio more depth, this audio changes so that it is associated with what the artist is talking about. This particular show is aimed at people who are interested in dance music and this is conveyed throughout the show. This is done by using jingles with dialogue and sound fx that are associated with dance music, by playing music of the dance genre, by interviewing dance music artists and also by using a host DJ who is also a dance music artist.

TEXT 2 - RADIO 1 ZANE LOWE: PRESENTED BY BIFFY CLYRO

This radio show starts with a jingle which is comprised of various sound FX and the words "Radio 1" and "Zane Lowe" being said by different voices. The sound FX are mostly distorted guitars and this shows the audience that the radio show is based around the rock music genre. For this particular show a band called "Biffy Clyro" were hosting it, this band is of the rock genre and this adds further evidence to the fact that the show will be playing and talking about rock music. As the band introduce themselves, the intro to the first song can be heard in the background. This allows the band to talk right up until the main part of the song plays, this is done so that there is no pause in between introducing a song and it actually being played. Between significant parts of the show, e.g when a guest comes on or a competition is announced, the same jingle from the start of the show is played. This is done to emphasise the radio station and to advertise it furthermore. The majority of the music played on the show is rock music and this communicates to the audience that the show is based on rock music. The hosts of the show support this further more.

TEXT 3 - RADIO 1 ANNIE NIGHTINGALE 17/01/2009

This show is hosted by Annie Nightingale who is a renowned break beat DJ. The show begins with a standard dry radio 1 jingle, that repeats the words "Radio 1". This has been layered over a breakbeat drum pattern to form a break beat style jingle. This shows the audience the style of the show that is beginning to be broadcast. After the jingle the beat goes straight into a song, this shows that the show is going to be largely music based and there will be minimal dialogue. The music played at the start shows the genre of the music is breakbeat and that will be played and talked about throughout the show. After the first song is played there is a dry jingle that has been layered over the top of the previous song being mixed with the background song that will be played whilst the host introduces herself. The jingle informs the audience the name of the DJ host and the radio station (Radio 1). This jingle is also played during big build ups right before a drop in the song. When the host is speaking over the background music the volume dims slightly so the hosts' voice is predominant and the music doesn't interfere with what she is saying. The music is restored to it's normal volume when she stops speaking.